Accomplished business professional with 19 years' experience in all aspects of digital commerce solutions.

Are you looking for a strong digital leader, in the Columbus Ohio area, with demonstrated success in Digital Media and E-Commerce?

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Seasoned digital marketing expert with experience leading teams, managing annual budget and P&L, and responsible for driving profitable business results including new customer acquisition and retention. Experience enabling emerging marketing and web strategies to ensure profitability and growth.

Strong industry knowledge in digital strategy, Paid and Organic Search, Display Media planning and buying, agency management and Affiliate program management. Ability to translate digital metrics into business success in leveraging excellent analytical skills.

Below I have highlighted a few of my work related successes as a Digital Professional:

  • E-commerce Owner, overseeing all operational and strategic ownership of digital solutions; including strategy and execution of new site features and functionality, in addition to, owning the digital roadmap.
  • Responsible for management and facilitation of internal dedicated and shared resources, outsourced development, external partners, service providers, vendor management and solutions.
  • Served as liaison in providing oversight for internal and external clients, maintaining a highly collaborative relationship across departments; between Business, Information Technology, and Marketing teams.
  • Responsible for SOX Compliance, PCI Compliance, site security and all site performance monitoring (uptime, page speed, regression testing, infrastructure, etc).
  • Leverage an analytical perspective, including expertise with relational databases, SEO and Paid Advertising Management, and have certifications in Google Adwords and Google Analytics.
  • Demonstrated the ability to work with executive leaders across business units and lines of business, including vendor resources and online retailers, as well as hands-on execution of operational tasks.

A few skill sets include: Demandware, Bazaarvoice, Marketo, Google Adwords (certified), Google Analytics (certified), Cybersource, BorderFree, Adobe Coldfusion, Photoshop, SQL, mySQL, T-SQL, XML, EDI, API Integrations, Social Networking, SEM/PPC, Magento, Wordpress, Responsive Design, strategic thinking, website content management with graphical and user interface design; search engine optimization and analysis, including marketing strategies; email marketing; and subscription-based products and services. Proven strength in project and resource management skills, Dev-op, operations, vendor management, team leadership, negotiation and influencing, business strategy, client and agency relationship building, Remote talent management.

   

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